The Aotearoa street dance scene today is a dynamic space of cultural production and consumption, with much activity occurring on social media platforms such as YouTube and Facebook. Dance videos circulating within these online networks have increased the culture’s accessibility, visibility, participation, and professional networking opportunities. This has recursively transformed how individuals engage with street dance culture, and whilst social media has enabled the international community to grow and become more connected, the relationship between the dancer and the dance form may have lost integrity.
As social networking sites are spaces of identity construction and negotiation, dance videos and their circulations may impact how a dancer might understand themselves. The number of ‘likes’, ‘shares’, ‘retweets’, and ‘follows’, in response to dance videos produced by an individual, have the potential to draw value away from ideas of self-expression and identity development, from which street dance and its culture was originally derived. This project responds to these occurrences at the intersection of street dance, social media and self-identity in Aotearoa.
The Inside Out video portraits